Brilliant. Absolutely brilliant.

In this “Era of Transparency”, where everyone knows everyone else’s business, it’s smarter to approach things head on instead of sweeping them under the carpet and pretending didn’t happen. What Tiger did is not any of our business, but it became so quickly through social media – all media.

This ad is one of the best moves that any of Tiger’s sponsor’s made. Others walked away. Nike hit it head on. And Nike will get more talk about this then they would have if they dropped Tiger. Nike has a younger audience; “openness” is expected.

And as the ‘ole slogan goes, “It’s better to be talked about than not talked about at all?” Tiger and Nike sure will get talked about.

What are your thoughts? Please post. I’m sure it’s full of controversy.

P.S. This is not to say that I, as the author advocate for Tiger’s behavior. I’m looking at this purely from a marketing point of view.

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