A Rock Star Marketer's Journal

I just got this video from @mashable on Twitter.  It’s an updated version of a previous post – and has VERY current data.

To summarize:

• Over half the world’s population is under 30 years old
• 96% of  Millennials have joined a social network
• Facebook tops Google for weekly traffic in the US
• 1 out of 8 couples in the US met via social media
• 80% of companies use social media for recruitment (and 95% of that percentage useLinkedIn)
• Ashton Kutcher and  Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway and Panama combined – 4.8 million each
• 50% of mobile internet traffic in the UK is for Facebook
• 78% of Wikipedia content is in languages other than English
• 25% of search results for the world’s top 20 largest brands are links to user-generated content
• 90% of people skips ads via  TiVo/ DVR

A little more then a fad is my guess.

This video gives you a snapshot of the trends in social media, the ROI and some stats/information on companies that are getting this right.

Disclaimer: I have not validated the data released in this video.

I’m not going to say anything. I’m going to say it in a picture: